Thank you for checking out our research on Trust in Local News Media. This project, conducted by Media Department faculty members at Duquesne University and in conjunction with the Duquesne University Institute for Ethics and Integrity in Journalism, seeks to examine how residents in Allegheny County view local, national, and international news sources.
It seems that while our need for accurate information has never been greater, trust in news media has steadily deteriorated. In fact, the national decline in trust in the news media is well documented.
But what about local audiences? What about you? How do your media habits influence your perceptions? How do you define “news” and “information”—are they the same thing? And how do those personal definitions influence the way you view media?
These are just some of the questions this research project, Trust in Local News Media: How Consumers Value News and Journalism Ethics, seeks to answer.
But we need YOUR opinion.
Click HERE to access the survey, which will run throughout Summer/Fall 2022 and will take 10-15 minutes to complete. You should be 18 years or older and a resident of Allegheny County. Your participation is completely voluntary, and you can quit at any time. All answers will remain anonymous.
Click HERE for a chance to sign up for a focus group, planned for Fall 2022, if you want a chance to continue the discussion about media. These sessions will be held in libraries or community centers in randomly selected neighborhoods and will last one to two hours. Each session will be recorded for transcription purposes. You should be 18 years or older and a resident of certain zip codes within Allegheny County. Your participation is completely voluntary, and you can quit at any time. Participants will have a 1-in-10 chance of winning a $100 VISA gift card. Seats are limited and on a first-come, first-serve basis.